About us

Employing great people for over 100 years

Welcome to NFU Mutual

We are a leading provider of General Insurance, as well as offering a variety of Financial Planning Services. From our strong farming roots we’ve grown to become a UK-wide organisation, turning over £1billion annually. Yet success hasn’t gone to our heads. We’re proud to remain completely customer focused, down-to-earth and committed to the rural communities we’ve grown from.

Our ethos - of trust, respect and personal service - lies at the heart of all we do and has seen us build an enviable reputation for exceptional member loyalty. Though we’ve been in business for over 110 years, we have big ambitions for the future. And that’s why we’re looking for talented people to join our growing organisation. Talented people like you.


NFU Mutual today


years old

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total funds under management



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agencies nationwide


donated through NFU Mutual Charitable Trust

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groups and charities supported through Our Community Giving Fund

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hours donated through Employee Volunteering Scheme


What we do

We’ve been supporting our customers, their families and the communities they live in for more than 100 years. But when seven farmers from the Midlands set out to attract new union members back in 1910, few of them would have predicted how successful they’d be.

Today, more than a century later, we continue to offer expert insurance advice to the farming community and remain an integral part of the British countryside. We’re now a leading name outside farming too. We offer an extensive range of personal and commercial covers with expertise to both our farming and non-farming customers.

Our three strategic objectives


Great place to work


Great company to do business with

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Sustainable and profitable growth

Our Executive Team

Our Executive Team are responsible for delivering the Group’s strategic objectives and commercial strategy.

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Nick Turner
Group Chief Executive

Nick was appointed to Group Chief Executive in 2021 and is responsible for managing the conduct of the Group’s business.

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Iain Baker
Risk Director

Iain's remit incorporates responsibility for all Risk and Actuarial activities of the Group across both Life and General Insurance.

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Rachel Kelsall
Customer Services Director

Rachel is responsible for Underwriting, Pricing, Propositions, Claims, Customer Service Operations and Regional Service Centres.

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Bev Mitchell
Marketing & Digital Director

Bev is responsible for Marketing, Brand, Direct Sales Channels, Digital and Data as well as Corporate Communications across the Group.

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Kenny Graves
HR Director

Kenny has overall responsibility for Human Resources and Learning and Organisational Development, and leads on NFU Mutual’s HR Strategy.

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Richard Morley
Finance Director

Richard's responsibilities include Financial and Regulatory Reporting, Planning & Analysis, Procurement and Group Data Office.

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Tim Mann
IT Director

Tim has overall responsibility for the strategic development of our IT function.

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Nick Watson
Sales & Agency Director

As Sales and Agency Director, Nick is responsible for the growth of the General Insurance and Life businesses.


Our mutuality

What sets us apart? What’s been the to key to our success for all this time - and continues to guide everything we do? Our mutuality. We’re owned and run for our 900,000 customers, and we work hard to protect their interests. From our 295 local offices offering personal service, to the tailored quotes that customers can’t get from price comparison sites, our customers’ needs are at the heart of everything we do. Always have been, always will be.

We believe in taking the time to find products which meet a customer’s individual needs, inspiring trust and building relations by exceeding expectations. It's a successful, time-tested formula which puts quality customer service over a quick sale every time.

A brief history of NFU Mutual

NFU Mutual's story began in a teashop in 1910, when seven Warwickshire farmers set up an insurance company, offering cost price insurance as an incentive for people to join the Farming Union.


Midland Farmers’ Mutual Insurance Society formed by a group of seven Warwickshire farmers


Premium income rises to £4,345 and the Midlands go national


NFU Mutual employs 40 staff, increasing to 150 by 1933


Insurance extends to non-farming customers through Avon Insurance


Almost 100,000 farming customers insured through NFU Mutual


Income almost reaches £4 million with assets topping £9 million


Foot and mouth victims receive a share of over £1.5 million


Islands Insurance Group joins the NFU Mutual Group


Win Life Insurer of the Year award at the British Insurance Awards


Launch the NFU Mutual Charitable Trust


NFU Mutual products are made available to all


Group income passes the £1 billion mark


Win Customer Care award at the British Insurance Awards


The summer floods result in insurance claims of nearly £100 million being paid out


Win General Insurer of the Year for the second time. First won in 2003


Win Auto Express Best Car Insurer award for the fourth year running


NFU Mutual celebrates 100 years of growth


Support over 900,000 customers across 300 local branches

Our Responsible Business Strategy

At NFU Mutual, we’ve always taken our responsibilities seriously and we are passionate about making meaningful differences across our business and the communities we serve.

To underline our commitment to doing business the right way, 2022 saw us evolve our Responsible Business Strategy to consider factors across an Environmental, Social and Governance (ESG) framework. Moving forwards, we’ll be looking even more closely at how we impact the world, contribute to society and conduct ourselves as a business. That means, now more than ever, we can hold ourselves to account on our progress as a responsible business.

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Caring for the environment

We fully understand that there is an urgent need for action on climate change. It is a shared global responsibility, and we all have a part to play. We have considered our own role in reducing emissions as well as identifying the potential impacts of climate change on our business. As a result, we are actively taking steps to drive improvements where we need to.

Our Net Zero Roadmap sets out our aims to become Net Zero by 2050 and our plans to contribute to reducing climate change and its impacts. We are undertaking a series of initiatives across the business that will help reduce our carbon emissions, including energy efficiency projects, improvements to the sustainability of the motor claims experience and support for customers’ renewable energy ventures.

Farm Safety Foundation

As a mutual insurer that has cared about the countryside, farmers and their families for over a century, NFU Mutual took the decision in 2014 to establish the Farm Safety Foundation. An independent charity to raise awareness of farm safety among the next generation of farmers. The Foundation or Yellow Wellies as many know them, work closely with partners in the industry to engage, educate and communicate strong and relatable farm safety messages.

Through award-winning national campaigns such as Farm Safety Week and Mind Your Head, the Farm Safety Foundation is preserving and protecting the physical and mental wellbeing of the next generation of farmers, ensuring that those making their journey into agriculture are resilient and equipped with smart strategies and specific skills to live well and farm well.

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Awards and recognition

We're proud to be an award-winning organisation. Whether that is for our products, services or how we treat our employees. Here are just a selection of our most recent awards ... and we plan to continue adding to them.

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Top Employers Institute

Top Employer UK

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Best Places to Work UK

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Recruitment Marketing Awards

Recruitment effectiveness category (Shortlisted)

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The Firm Awards

Finalist in the following categories. Best careers website. Best integrated marketing campaign. In-house recruiter of the year. Recruitment leader of the year.

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Which? Awards

Recommended Provider. Car Insurance.

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Which? Awards

Recommended Provider. Home Insurance.

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Exceptional Workplace Award

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Best 50 Workplaces List

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The Firm Awards

Large Recruitment Team of the Year

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Exceptional Workplace Award

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s1jobs Recruitment Awards

Best Recruitment Website

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Recruitment Marketing Awards

Best Recruitment Website

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s1jobs Recruitment Awards

Best Recruitment Website

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The Firm Awards

Oustanding Impact Transformation and Change

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The Job Crowd

Top company for graduates to work for

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The Job Crowd

Top company for apprentices to work for

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Top 25 company in the UK

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Exceptional Workplace Award